Erica is a fashion professional specializing in brand development, buying, merchandising, and marketing campaigns. She has a creative mind and passion for the industry and gets her inspiration and vision from nature, world travel, fashion, art, design, and photography. She understands the value of a desirable brand and knows how to market to gen-z, millennials, and gen-x. She is defined by her strong design sense in integrated media, fashion, and the mixture of different textures, fabrics, and colors, as well as her attention to trend forecasting. Her knowledge of the industry culture allows her to work in a fast-paced environments with acute attention to detail. With a keen eye for contemporary branding, She uses her talents to translate all the newest trends in fashion, design, and marketing to maximize the brand's desirability and exposure to today’s consumers.
She graduated with a B.F.A. from Parsons School of Design in Integrated Design.
Specialties: Brand Development, Merchandising, Buying, Fashion Collection Development, Trend Forecasting, Fashion Marketing, Creative Direction, Content Creation, Social Media, E-Commerce, Visual Merchandising, Fashion Styling